Rahul Bhogal is a Toronto based designer and creative director

Matter

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Coming Soon

Matter is a passion project quietly taking shape with a group of friends brought together by cars, design, and shared history. I’m shaping the brand strategy, identity, and digital presence, in close collaboration with the people behind it. It’s an exploration of objects, people, and machines that carry meaning over time. More to come.

Services

Identity, Motion

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Matter

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Identity, Motion

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Coming Soon

Project Details

Matter is a passion project quietly taking shape with a group of friends brought together by cars, design, and shared history. I’m shaping the brand strategy, identity, and digital presence, in close collaboration with the people behind it. It’s an exploration of objects, people, and machines that carry meaning over time. More to come.

DBM_01.mp4

DBM_02.MP4

DBM_03.JPG

DBM_04.JPG

DBM_05.JPG

DBM_06.JPG

Matter

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Coming Soon

Matter is a passion project quietly taking shape with a group of friends brought together by cars, design, and shared history. I’m shaping the brand strategy, identity, and digital presence, in close collaboration with the people behind it. It’s an exploration of objects, people, and machines that carry meaning over time. More to come.

Services

Identity, Motion

DBM_01.mp4

DBM_02.MP4

DBM_03.JPG

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DBM_06.JPG

Eastend

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2024–2025

Eastend is a modern wellness space built around the idea of daily practice. I led the brand strategy, identity, and digital experience, helping define how Eastend shows up visually and verbally. The work focused on balancing science and ritual, clarity and warmth, creating a system that feels credible, calm, and human. From positioning and language to identity and website direction, the brand was shaped to support consistency, trust, and long-term growth.

Services

Identity, Website

Collaborators

Photography: Jonathan Zuluaga

Eastend

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Identity, Website

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2024–2025

Project Details

Eastend is a modern wellness space built around the idea of daily practice. I led the brand strategy, identity, and digital experience, helping define how Eastend shows up visually and verbally. The work focused on balancing science and ritual, clarity and warmth, creating a system that feels credible, calm, and human. From positioning and language to identity and website direction, the brand was shaped to support consistency, trust, and long-term growth.

Eastend

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2024–2025

Eastend is a modern wellness space built around the idea of daily practice. I led the brand strategy, identity, and digital experience, helping define how Eastend shows up visually and verbally. The work focused on balancing science and ritual, clarity and warmth, creating a system that feels credible, calm, and human. From positioning and language to identity and website direction, the brand was shaped to support consistency, trust, and long-term growth.

Services

Identity, Website

Collaborators

Photography: Jonathan Zuluaga

ASP Consulting

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2024

I partnered with ASP during a leadership transition to evolve the brand into a clearer, more confident expression of the firm today and where it’s headed next. The goal was to position ASP as a confident leader, attracting both new clients and fresh energy internally. I designed an identity grounded in structure and motion, pairing a bold visual language with a disciplined system built for everyday use. Grids, templates, and an evolved color system were developed to support internal documentation while maintaining clarity and consistency across external communications.

Services

Identity, Motion

Collaborators

Animation: Anshika Sharma

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ASP Consulting

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Identity, Motion

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2024

Project Details

I partnered with ASP during a leadership transition to evolve the brand into a clearer, more confident expression of the firm today and where it’s headed next. The goal was to position ASP as a confident leader, attracting both new clients and fresh energy internally. I designed an identity grounded in structure and motion, pairing a bold visual language with a disciplined system built for everyday use. Grids, templates, and an evolved color system were developed to support internal documentation while maintaining clarity and consistency across external communications.

ASP_01.,p4

ASP_02.mp4

ASP_03.JPG

ASP_04.JPG

ASP_05.MP4

ASP_06.MP4

ASP Consulting

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2024

I partnered with ASP during a leadership transition to evolve the brand into a clearer, more confident expression of the firm today and where it’s headed next. The goal was to position ASP as a confident leader, attracting both new clients and fresh energy internally. I designed an identity grounded in structure and motion, pairing a bold visual language with a disciplined system built for everyday use. Grids, templates, and an evolved color system were developed to support internal documentation while maintaining clarity and consistency across external communications.

Services

Identity, Motion

Collaborators

Animation: Anshika Sharma

ASP_01.,p4

ASP_02.mp4

ASP_03.JPG

ASP_04.JPG

ASP_05.MP4

ASP_06.MP4

Pondejoy

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2022

Pondejoy started as a very different idea, a safe, stereotypical brand direction built around what the founder assumed Western audiences wanted. Through deep conversation with Heather Kim, we uncovered a much stronger truth: her entrepreneurial grit, her relationship to family, her love of music, and the resilience behind her story. That insight reshaped everything. We renamed the brand and built an identity rooted in tradition, infused with modern Western cultural energy, and crafted as a design system that could turn packaging into an object you’d want to keep. The work earned a Silver at The Dieline and led to a First Round stage talk, sharing the process behind the presentation.

Services

Brand Strategy, Naming, Identity, Packaging

Collaborators

Photography: Pophaus

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PDJ_06.MP4

Pondejoy

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Brand Strategy, Naming, Identity, Packaging

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2022

Project Details

Pondejoy started as a very different idea, a safe, stereotypical brand direction built around what the founder assumed Western audiences wanted. Through deep conversation with Heather Kim, we uncovered a much stronger truth: her entrepreneurial grit, her relationship to family, her love of music, and the resilience behind her story. That insight reshaped everything. We renamed the brand and built an identity rooted in tradition, infused with modern Western cultural energy, and crafted as a design system that could turn packaging into an object you’d want to keep. The work earned a Silver at The Dieline and led to a First Round stage talk, sharing the process behind the presentation.

PDJ_01.JPG

PDJ_02.MP4

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PDJ_04.MP4

PDJ_05.JPG

PDJ_06.MP4

Pondejoy

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2022

Pondejoy started as a very different idea, a safe, stereotypical brand direction built around what the founder assumed Western audiences wanted. Through deep conversation with Heather Kim, we uncovered a much stronger truth: her entrepreneurial grit, her relationship to family, her love of music, and the resilience behind her story. That insight reshaped everything. We renamed the brand and built an identity rooted in tradition, infused with modern Western cultural energy, and crafted as a design system that could turn packaging into an object you’d want to keep. The work earned a Silver at The Dieline and led to a First Round stage talk, sharing the process behind the presentation.

Services

Brand Strategy, Naming, Identity, Packaging

Collaborators

Photography: Pophaus

PDJ_01.JPG

PDJ_02.MP4

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PDJ_04.MP4

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PDJ_06.MP4

Canada Post: Diwali Stamp

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2024

Creating a stamp for Canada Post’s Diwali 2024 issue marked a meaningful milestone for me personally and for the studio. Being able to design something so small, yet capable of traveling into people’s homes and carrying light and joy, was an absolute honour. I led the creative direction and concept, focusing on Lakshmi and the third day of Diwali, centered on prosperity, gratitude, and light. The design draws from Lakshmi’s iconic mudras and symbolic gestures, and was brought to life in collaboration with Reena Mistry of Humble Raja, who absoultey nailed the illustration.

Services

Creative Direction, Stamp Design

Collaborators

Illustration: Reena Mistry

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Canada Post: Diwali Stamp

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Creative Direction, Stamp Design

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2024

Project Details

Creating a stamp for Canada Post’s Diwali 2024 issue marked a meaningful milestone for me personally and for the studio. Being able to design something so small, yet capable of traveling into people’s homes and carrying light and joy, was an absolute honour. I led the creative direction and concept, focusing on Lakshmi and the third day of Diwali, centered on prosperity, gratitude, and light. The design draws from Lakshmi’s iconic mudras and symbolic gestures, and was brought to life in collaboration with Reena Mistry of Humble Raja, who absoultey nailed the illustration.

CP_01.jpg

CP_02.jpg

CP_03.jpg

CP_04.jpg

CP_05.jpg

CP_06.jpg

Canada Post: Diwali Stamp

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2024

Creating a stamp for Canada Post’s Diwali 2024 issue marked a meaningful milestone for me personally and for the studio. Being able to design something so small, yet capable of traveling into people’s homes and carrying light and joy, was an absolute honour. I led the creative direction and concept, focusing on Lakshmi and the third day of Diwali, centered on prosperity, gratitude, and light. The design draws from Lakshmi’s iconic mudras and symbolic gestures, and was brought to life in collaboration with Reena Mistry of Humble Raja, who absoultey nailed the illustration.

Services

Creative Direction, Stamp Design

Collaborators

Illustration: Reena Mistry

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CP_02.jpg

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CP_06.jpg

Litheum

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2024

MEAT Studio brought me in as a strategic partner to help extend their identity into a cohesive digital experience. Working closely with their team and the founders, I translated the identity into a functional, scalable website, refining how the brand shows up through layout, interaction, motion language, and a stronger typographic system. Beyond visual execution, the work required deconstructing and reorganizing complex content to establish clear information architecture and navigation. I led the site refresh end-to-end, shaping direction while remaining hands-on in design and development, ensuring the final experience was not only visually aligned, but clear, usable, and built to make sense.

Services

Website strategy, design & development

Collaborators

Designer: Anshika Sharma Developer: Hanzala

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Litheum

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Website strategy, design & development

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2024

Project Details

MEAT Studio brought me in as a strategic partner to help extend their identity into a cohesive digital experience. Working closely with their team and the founders, I translated the identity into a functional, scalable website, refining how the brand shows up through layout, interaction, motion language, and a stronger typographic system. Beyond visual execution, the work required deconstructing and reorganizing complex content to establish clear information architecture and navigation. I led the site refresh end-to-end, shaping direction while remaining hands-on in design and development, ensuring the final experience was not only visually aligned, but clear, usable, and built to make sense.

LTH_01.JPG

LTH_02.MP4

LTH_03.MP4

LTH_04.MP4

LTH_05.JPG

LTH_06.MP4

Litheum

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2024

MEAT Studio brought me in as a strategic partner to help extend their identity into a cohesive digital experience. Working closely with their team and the founders, I translated the identity into a functional, scalable website, refining how the brand shows up through layout, interaction, motion language, and a stronger typographic system. Beyond visual execution, the work required deconstructing and reorganizing complex content to establish clear information architecture and navigation. I led the site refresh end-to-end, shaping direction while remaining hands-on in design and development, ensuring the final experience was not only visually aligned, but clear, usable, and built to make sense.

Services

Website strategy, design & development

Collaborators

Designer: Anshika Sharma Developer: Hanzala

LTH_01.JPG

LTH_02.MP4

LTH_03.MP4

LTH_04.MP4

LTH_05.JPG

LTH_06.MP4

Spline Group

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2020

Spline Group’s growth had outpaced its identity and digital presence. I led the development of a new brand identity and website to reposition the firm as a design-forward engineering partner aligned with how architects think and work. Rather than leaning into typical technical cues, the system was elevated to feel confident, refined, and architectural, while remaining simple and practical for everyday use. The website was designed and built in Webflow to support clarity, consistency, and scale. The refreshed identity resonated immediately with existing partners, helped attract new business, and positioned Spline as a place top engineering talent wanted to join.

Services

Brand Strategy, Identity, Website

Collaborators

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Spline Group

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Brand Strategy, Identity, Website

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2020

Project Details

Spline Group’s growth had outpaced its identity and digital presence. I led the development of a new brand identity and website to reposition the firm as a design-forward engineering partner aligned with how architects think and work. Rather than leaning into typical technical cues, the system was elevated to feel confident, refined, and architectural, while remaining simple and practical for everyday use. The website was designed and built in Webflow to support clarity, consistency, and scale. The refreshed identity resonated immediately with existing partners, helped attract new business, and positioned Spline as a place top engineering talent wanted to join.

SG_01.MP4

SG_02.JPG

SG_03.JPG

SG_04.JPG

SG_05.MP4

SG_06.JPG

Spline Group

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2020

Spline Group’s growth had outpaced its identity and digital presence. I led the development of a new brand identity and website to reposition the firm as a design-forward engineering partner aligned with how architects think and work. Rather than leaning into typical technical cues, the system was elevated to feel confident, refined, and architectural, while remaining simple and practical for everyday use. The website was designed and built in Webflow to support clarity, consistency, and scale. The refreshed identity resonated immediately with existing partners, helped attract new business, and positioned Spline as a place top engineering talent wanted to join.

Services

Brand Strategy, Identity, Website

Collaborators

SG_01.MP4

SG_02.JPG

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SG_05.MP4

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